Making the most of customer complaints
It used to be that complaints could only be made in person or over the phone, and let’s be honest, it’s part and parcel of being British to stay silent unless you’re really miffed about something. But the internet and social media have changed things. Unhappy customers have plenty of platforms that they can use to make complaints.
While complaints should definitely be avoided by all businesses, they can still be turned into a positive outcome. There are no companies that are immune to customers occasionally having a bad experience. Whether it’s because of an internal error that led to a missed order, or a chef having a bad day and forgetting to season the main course, we’re all human and we all make mistakes.
What’s important is knowing how to deal with those mistakes. By correctly handling customer complaints, you can make sure you give yourself the chance to give that customer (and future customers) a better experience.